We Are PLANTSTRONG
AUTHENTIC. FRIENDLY. PASSIONATE ABOUT PLANTS.
we are PLANTSTRONG
What we stand for
The power of whole, PLANTSTRONG foods to protect, heal, and reverse disease has never been as timely as it is right now. You can have it all! You can have insanely radical, radiant health and incredibly delicious food all at once. Now is the time for you to take control. A healthy future lies in front of you.
Our purpose is to simplify the journey to a plant-based lifestyle with a complete ecosystem for education, support and healthy products — built on a foundation of quality and proven science.
Our mission is to empower people to take control of their health destiny and advocate for the proven benefits of plant-based living.
Our vision is a world that universally understands, promotes and prescribes plants as the solution to empowering health, enhancing performance, and restoring the environment.
Hey There! Meet Rip ―
Founder of PlantStrong &
Rip Esselstyn spent a decade as one of the premier triathletes in the world. He then joined the Austin Fire Department where he introduced his passion for a whole-food, plant-based diet to Austin’s Engine 2 Firehouse in order to rescue a firefighting brother’s health. To document his success he wrote the national bestselling book, The Engine 2 Diet, which shows the irrefutable connection between a plant-based diet and good health. He is featured prominently in the documentary Forks Over Knives.
As the founder of PLANTSTRONG, Rip develops and implements a range of programs and events geared toward education, inspiring and nurturing PLANTSTRONG living for individuals, families, and organizations across the globe.
- All-American Swimmer for The University of Texas at Austin
- Olympic Trials, Swimming, 1984
- World Class triathlete, 1986-2002
- Firefighter with City of Austin, 1997-2009
- Author, The Engine 2 Diet, NYT’s bestseller, 2009
- Whole Foods Market healthy eating partner, 2009—2020.
- Engine 2 PLANTSTRONG food line, 2011-2020, a Whole Food Market Exclusive Brand
- Founder and Host, five and seven day medical immersion programs, 2010-present
- Author, PLANTSTRONG, #1 NYT’s bestseller, 2014
- Author, The Engine 2 Seven Day Rescue Diet, 2017
- Author, The Engine 2 Cookbook, 2018
- Executive Producer, The Game Changers movie, 2019
- Podcast host, PLANTSTRONG, ranked as a best seller by Apple Podcast in the category of New Shows & Nutrition.
- World Record holder, 200 meter backstroke, men 55-59
As Seen In:
Meet everyone else
EVENTS, OPERATIONS & MARKETING
Laurie is the Chief Optimist at PLANTSTRONG. She produces both in-person and virtual events, is responsible for corporate partnerships and new business development and leads the marketing strategy.
Curator of Creative Content and Rescue 10x Coach at PLANTSTRONG
When she is not creating new recipes or photographing her creations, she can be found coaching our Rescue 10x Mindset Mastery Program - helping others create habits that last a lifetime. She has earned certificates from eCornell in Plant-Based Nutrition & Fitness Nutrition from NASM.
Engine 2 - Certified Health Coach
John helps at all our events and manages the PLANTSTRONG Rescue 10x Mindset Mastery program.
He earned his Plant-Based Nutrition Certificate from the T. Colin Campbell Center for Nutrition Studies at Cornell University and is certified in plant-based cooking from Forks Over Knives (Roxube).
Web & Online Experience
Cameron helps build a friendly online experience for the PLANTSTRONG community.
He earned his Plant-Based Nutrition Certificate from the T. Colin Campbell Center for Nutrition Studies at Cornell University.
Web & Online Experience
Daniel brings extensive experience in online digital solutions. He uses his expertise to help build products and solutions that make life easier for our entire PLANTSTRONG community.
PLANTSTRONG Podcast Producer (aka: Sound Girl)
Carrie brings PLANTSTRONG stories and guest transformations to life each week on the podcast. She uses her background in radio, production and writing to make each episode motivating, inspiring and actionable.
Helping make the food line more accessible to us all.
Jessica leads product innovation for our foodline. She helps bring new, exciting and wholesome options to our plant-based food line. She believes in a plant-powered future, sweetened with dates!
PLANTSTRONG Meal Planner Expert
Rachel has led the PLANTSTRONG Meal Planner team since its creation, helping members every step of the way as they utilize this amazing tool to reach their goals. She's passionate about helping people find their path to a wholesome, PLANTSTRONG lifestyle that minimizes impact on the planet and makes them feel great!