HAPPY THANKSGIVING FROM RIP & THE PLANTSTRONG TEAM

Dear PLANTSTRONG Family,

As we gather with loved ones this Thanksgiving, I want to take a moment to thank you — our incredible community — for being part of this movement and helping us grow stronger every year.

This year, we’ve made huge strides.

Our foods are now on more shelves than ever — from Whole Foods to Walmart and Kroger — bringing ultra-clean, craveable options to more families nationwide. We’ve reformulated recipes for even better flavor, stronger nutrition, and elevated texture — proof that real food can lead in the center aisle.

Online, we’ve seen incredible momentum.

Thousands of new customers joined the PLANTSTRONG movement, and together, we made eating well simpler than ever. With new subscription options, easier checkout, and faster shipping, your feedback continues to shape every improvement we make.

And behind it all — our team.

Every can, box, and click comes from a small but mighty crew who pour their hearts into this mission. Through rebranding, new product launches, and bold goals, they’ve stayed true to what matters most: crafting real food from simple ingredients with uncompromising standards.

Whether you discovered us this year or have been here since the beginning, thank you for believing in what we do — for choosing real food, sharing our story, and making PLANTSTRONG part of your life.

2026 is shaping up to be our biggest year yet.

We’re launching new products, a brand-new website, and fresh imagery that brings our mission to life in an even more powerful way.

Here’s to keeping it real — together.

With gratitude,

Rip Esselstyn

Founder, PLANTSTRONG