Our Mission
We empower people to take control of their health destiny.
At PLANTSTRONG, we advocate for the scientifically proven benefits of plant-based living. We envision a world that universally understands, promotes and prescribes plants as the solution to empowering health, enhancing performance, and restoring the environment.
Meet Rip Esselstyn & Watch the Engine 2 Story
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What's going on at PLANTSTRONG
We want everyone to experience the benefits of eating more plants. Our team is dedicated to providing exceptional food products,
immersive in-person retreats, accessible virtual events, and cutting-edge educational podcasts.
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PLANTSTRONG Foods
New products are here!
Wholesome, delicious products made from plants shipped straight to your door. Stock your pantry or freezer with the world's strongest nutrition!
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Recipes & Resources
PLANTSTRONG Recipes
Our free community is filled with recipes, podcast episodes, and events, and has exclusive discounts on our meal planner and coaching. Join today and introduce yourself!
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PLANTSTRONG Events
Transformation awaits at our upcoming retreat in Black Mountain. We can’t wait to meet you!
Check em' out!New & Improved!
Healthy Heart. Happy Belly.
The much loved Rip's Big Bowl Cereal is back.
The anchor to Rip’s success for over 30 years has been his morning ritual: Rip’s Big Bowl. This cereal was originally created during his days as a professional triathlete when he needed to fuel up before a long day of training. This new and improved version has been “up-dated” with the inclusion of chopped dates, and it is now nut-free!
No matter where you are on your journey, we have tools to help you along the way. Learn how our PLANTSTRONG resources have helped others.
PLANTSTRONG Love
FREE RECIPES & BLOGS
We have shared our favorite family-friendly recipes along with
encouraging articles to help you get on the plant-strong path and enjoy your journey.
Heading Outdoors? Time for Some PLANTSTRONG Camping!
One of the stress points for PLANTSTRONG campers hitting the trails is: How do I continue to fuel my body properly when so much of what traditionally constitutes…
8 PLANTSTRONG Summer Salads
Whether you are brand new to the lifestyle or are a plant-eating pro—these recipes are perfect for summer. Take one to share at a backyard gathering or make a…
Won't I Lose My Man Card if I Stop Eating Meat?
For more than a decade, Rip Esselstyn traveled the country sharing the good news about switching to a PLANTSTRONG lifestyle. Men resisted more than women because…
Why We Veto the Keto Diet...and You Should Too!
The keto diet, and others like it (Paleo, Atkins, South Beach), have become ubiquitous in our diet culture because of their rapid weight-loss effects. Unfortunately,…
Hypertension - A Silent Killer
47% of American Adults Have High Blood Pressure Let's take a few minutes to discuss the implications of that staggering statistic. When you get your blood…
Why Do I Have to Give Up Cheese? It's So Hard!
Let’s call it like it is. Cheese is Dairy Crack. “I just can’t live without my cheese,” you say. It is one of the most common struggles people have…
The PLANTSTRONG All Star Recipe Collection
Whether you are brand new to the lifestyle or are a plant-eating pro—these recipes are in the PLANTSTRONG Hall of Fame and are consistently ranked the highest…
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a plant-based lifestyle and current happenings at PLANTSTRONG.