
Our Mission
We empower people to take control of their health destiny.
At PLANTSTRONG, we advocate for the scientifically proven benefits of plant-based living. We envision a world that universally understands, promotes and prescribes plants as the solution to empowering health, enhancing performance, and restoring the environment.
Meet Rip Esselstyn & Watch the Engine 2 Story
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What's going on at PLANTSTRONG
We want everyone to experience the benefits of eating more plants. Our team is dedicated to providing exceptional food products,
immersive in-person retreats, accessible virtual events, and cutting-edge educational podcasts.
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New & Improved!
Healthy Heart. Happy Belly.
The much loved Rip's Big Bowl Cereal is back.
The anchor to Rip’s success for over 30 years has been his morning ritual: Rip’s Big Bowl. This cereal was originally created during his days as a professional triathlete when he needed to fuel up before a long day of training. This new and improved version has been “up-dated” with the inclusion of chopped dates, and it is now nut-free!
No matter where you are on your journey, we have tools to help you along the way. Learn how our PLANTSTRONG resources have helped others.
PLANTSTRONG Love
FREE RECIPES & BLOGS
We have shared our favorite family-friendly recipes along with
encouraging articles to help you get on the plant-strong path and enjoy your journey.

Why We Veto the Keto Diet...and You Should Too!
The keto diet, and others like it (Paleo, Atkins, South Beach), have become ubiquitous in our diet culture because of their rapid weight-loss effects. Unfortunately,…

Hypertension - A Silent Killer
47% of American Adults Have High Blood Pressure Let's take a few minutes to discuss the implications of that staggering statistic. When you get your blood…

Why Do I Have to Give Up Cheese? It's So Hard!
Let’s call it like it is. Cheese is Dairy Crack. “I just can’t live without my cheese,” you say. It is one of the most common struggles people have…

The PLANTSTRONG All Star Recipe Collection
Whether you are brand new to the lifestyle or are a plant-eating pro—these recipes are in the PLANTSTRONG Hall of Fame and are consistently ranked the highest…

How Can I Stay PLANTSTRONG When Traveling and Eating Out in Restaurants?
Rip's Tips for Eating PLANTSTRONG While Traveling I have heard every argument possible against a plant-based diet, and at the core, most comments fall…

6 Reasons Why Alcohol Is Unhealthy
This is an excerpt from The Engine 2 Seven-Day Rescue Diet. 1. Alcohol is packed with empty calories. Like soda and fruit juice, alcoholic drinks…

The Problem with the Paleo—It's a Devil's Bargain
So what’s wrong with all the Paleo diets being promoted today? For one thing, our early ancestors didn’t eat just meat. Up to…
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