In Plants We Trust.

Our Mission

We empower people to take control of their health destiny.

At PLANTSTRONG, we advocate for the scientifically proven benefits of plant-based living. We envision a world that universally understands, promotes and prescribes plants as the solution to empowering health, enhancing performance, and restoring the environment. 

Meet Rip Esselstyn & Watch the Engine 2 Story

You're Invited!

What's going on at PLANTSTRONG

We want everyone to experience the benefits of eating more plants. Our team is dedicated to providing exceptional food products,
immersive in-person retreats, accessible virtual events, and cutting-edge educational podcasts.

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Meal Planner


Members have access to hundreds of whole food, plant-based, oil-free recipes, personalized meal recommendations, interactive grocery lists, access to food coaches, personal saved menus and a database…
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Rip is a natural truth-seeker. Join him each week as he celebrates the people who are leading the charge toward making plant-based living easier and more accessible.
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Food Line


We make delicious meal solutions that are 100% plant-based, whole grain, oil free, and without excessive sodium.
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Coaching Program

PLANTSTRONG Coaching Thousands of people have adopted a whole foods, plant-based lifestyle to take control of their health. We offer two programs designed to help you harness the power of plants and…
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Community is our core value. Join thousands of like-minded people in our free PLANTSTRONG community. Take the seven-day challenge, share recipes and best practices, and get early access to events and…
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PLANTSTRONG Retreats & Events

Our team has led transformational events for more than ten years meeting people from around the globe that come with one common goal: to be better.
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New & Improved!

Healthy Heart. Happy Belly.
The much loved Rip's Big Bowl Cereal is back.

The anchor to Rip’s success for over 30 years has been his morning ritual: Rip’s Big Bowl. This cereal was originally created during his days as a professional triathlete when he needed to fuel up before a long day of training. This new and improved version has been “up-dated” with the inclusion of chopped dates, and it is now nut-free!

No matter where you are on your journey, we have tools to help you along the way. Learn how our PLANTSTRONG resources have helped others.


The meal planner makes living this lifestyle a breeze - especially when you are cooking for a family of 5 with food allergies! Love it!

— Katie M.

PLANTSTRONG Meal Planner Member

The PLANTSTRONG Pizza Crust kits helped my family get on board with eating this way. Pizza night is a huge hit - even without all of the cheese and meat. Thank you!

— Melissa R.


Spending a week with the PLANTSTRONG Team in Sedona was absolutely life-changing. The information was so thorough and the team was so attentive to our needs. My sister and I loved every minute at the Mago Retreat with the Esselstyn's and their whole team.

— Margaret O.

PLANTSTRONG Retreat Attendee

After a lifetime of yo-yo dieting, I finally did something different. The Rescue 10x Mindset Mastery Program taught me that it was my habits and mindset that really make change. I can't believe how much progress I have made with creating new habits, breaking old behavior patterns and just - well, everything! I LOVE 10x!

— Lisa J.

Rescue 10x Student

I love the new PLANTSTRONG Community! seeing all of the community meals, recipes, free events and the community of like-minded plantstrong people really helps me stay focused. Thanks for creating a space for us!

— Jennifer C.

PLANTSTRONG Community Member


We have shared our favorite family-friendly recipes along with
encouraging articles to help you get on the plant-strong path and enjoy your journey.

Hypertension - A Silent Killer

Hypertension - A Silent Killer

47% of American Adults Have High Blood Pressure Let's take a few minutes to discuss the implications of that staggering statistic. When you get your blood…

Carrie Barrett May 16, 2022
Why Do I Have to Give Up Cheese? It's So Hard!

Why Do I Have to Give Up Cheese? It's So Hard!

Let’s call it like it is. Cheese is Dairy Crack. “I just can’t live without my cheese,” you say. It is one of the most common struggles people have…

Carrie Barrett April 26, 2022
The PLANTSTRONG All Star Recipe Collection

The PLANTSTRONG All Star Recipe Collection

Whether you are brand new to the lifestyle or are a plant-eating pro—these recipes are in the PLANTSTRONG Hall of Fame and are consistently ranked the highest…

Ami Mackey April 20, 2022
How Can I Stay PLANTSTRONG When Traveling and Eating Out in Restaurants?

How Can I Stay PLANTSTRONG When Traveling and Eating Out in Restaurants?

Rip's Tips for Eating PLANTSTRONG While Traveling I have heard every argument possible against a plant-based diet, and at the core, most comments fall…

Carrie Barrett April 13, 2022
6 Reasons Why Alcohol Is Unhealthy

6 Reasons Why Alcohol Is Unhealthy

This is an excerpt from The Engine 2 Seven-Day Rescue Diet.  1. Alcohol is packed with empty calories. Like soda and fruit juice, alcoholic drinks…

Carrie Barrett April 8, 2022
The Problem with the Paleo—It's a Devil's Bargain

The Problem with the Paleo—It's a Devil's Bargain

  So what’s wrong with all the Paleo diets being promoted today?   For one thing, our early ancestors didn’t eat just meat. Up to…

Carrie Barrett March 28, 2022
What Should I Look for When I Read Nutrition Labels?

What Should I Look for When I Read Nutrition Labels?

Learn to Become a Label Reading Ninja! Use this quick-and-easy method to find health-promoting products in your grocery store! Never, ever, ever believe…

Carrie Barrett March 16, 2022
Why is Exercise So Important?

Why is Exercise So Important?

Sitting has become the new smoking. Our sedentary inertia has become a blanket of sticky molasses gluing us to our couches, and it’s slowly killing us.  Rip…

Carrie Barrett February 21, 2022

Follow us on social for the latest!


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a plant-based lifestyle and current happenings at PLANTSTRONG.

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