Welcome to the Next Chapter of Plant Strong

Plant Strong is stepping into the role it was always built for – leading the real food movement for every person who’s tired of being sold something that looks like food but isn’t.

Walk down any grocery aisle today and you’ll see a parade of “clean”, “better-for-you” labels. Products engineered to look like real food, designed to sound like real food – and optimized to trick your brain into thinking it’s good for you.

We’ve spent years watching this play out, and we’re done standing quietly on the sidelines. Today, we’re stepping forward as the brand that leads the real food movement – not as a niche, not as a lifestyle corner of the market, but as a category unto itself.

Real Food For Real Life. 

Built to Reflect What We Stand For

Plant Strong has a new look — and we couldn't be more excited to share it.

Today, we’re officially unveiling a refreshed brand identity, including a new logo, updated packaging, and a redesigned website. Over the coming months, you’ll continue to see these updates roll out across more of our products as we evolve the Plant Strong experience.

While some things are changing, the most important things never will.

Our standards remain exactly the same: simple ingredients, strong standards, and products made with the same discipline and ingredient standards we’ve had from the beginning.

As our founder Rip Esselstyn says: 

“This refresh isn't about changing who we are. We've always made food that tastes incredible, and we've always held the line on ingredients. Now we're making sure that shows up everywhere — on shelf, online, and at first glance. We're done competing in 'better for you.' We're here to define 'best for you.” 

Built for the Next Chapter 

Plant Strong has grown a lot since we first launched and so have the needs of the people we serve.

This refresh is about creating a brand experience that better reflects who we are today while staying true to the standards that got us here.

We want every part of Plant Strong, from our packaging to our website, to better communicate what we’re all about: bold flavor, thoughtful ingredients, and uncompromising standards.

Whether you’re focused on wellness, feeding your family, improving your health, or simply looking for food made with ingredients you recognize, our goal is to make those choices easier. 

What You’ll Notice 

• A refreshed Plant Strong logo and visual identity
• A redesigned website built to make shopping and discovering products easier
• Updated packaging across our product lineup
• Continued product enhancements across select items throughout 2026

You may also notice updated names on some products. As part of this refresh, we’ve renamed select products to better reflect their flavors, ingredients, and what you can expect inside the package.

As part of this transition, some products may include recipe, nutrition, or format updates. We know many of you rely on Plant Strong foods as regular staples, so we take those changes seriously. We are working to make ingredient lists and nutrition panels clear and easy to find, and we are listening closely to customer feedback as these updates reach shelves.

During this transition, you may still see previous packaging, logos, and nutrition panels in stores and online as inventory sells through.

While the outside may look different, the standards behind every product remain the same. 

The Standards Behind Every Product 

Our commitment to doing things the right way.

Every Plant Strong product is still guided by the same standards that built this company: 

We believe food should deliver more than great taste. That’s why our products are built around nutrient-dense ingredients that provide fiber, protein, and lasting satisfaction, while staying true to the ingredient standards that set Plant Strong apart.

The packaging may look different, but the values behind this company remain the same — and we know those values have to show up in the food itself. 

What’s Next 

This refresh is just the beginning.

Over the coming months, you’ll see more products transition to our new look while continuing to deliver the flavor, convenience, and ingredient standards you’ve come to expect from Plant Strong.

We’re excited about where we’re headed, and even more excited that we get to bring you along with us.

In short: this is Plant Strong’s next chapter — and we are committed to making it worthy of the trust you’ve placed in us.

Simple Ingredients. Strong Standards. No Gimmicks.

That’s Real You Can Feel.

Welcome to the next chapter. 

Follow @GoPlantStrong for more.