Organic Oats, Whole Grains, Sweetened Only with Whole Dates.

The anchor to Rip’s success for over 30 years has been his morning ritual: Rip’s Big Bowl.  This cereal was originally created during his days as a professional triathlete when he needed to fuel up before a long day of training. This new and improved version has been “up-dated” with the inclusion of chopped dates, and it is now nut-free!

14 oz and 7 servings per package.

Not a low calorie food. See nutrition panel for further information on sugar and calorie content.